Have you ever thought about using branded packaging inserts as a strategy to help grow your business? If not, don’t fret! That’s why we’re here. The fact of the matter is, great branding is at the core of every successful eCommerce business, and you can use packaging material for so much more than just protecting your products. Lucky for you, it’s easy to brand your own packaging inserts and add to your customer’s experience. So, there’s no excuse not to!
Determine the Packing Material You Can Brand
First and foremost, you need to hone in on the different kinds of packing material you’re even able to brand in the first place. Certain materials are easier to customize than others. For example, you can’t really brand air pillows or bubble wrap. Crinkle paper, on the other hand, is different story. Using crinkle paper in line with your brand’s color scheme is a little move that goes a long way. If blue and white are your brand’s primary colors and your packaging is white, then get yourself some blue crinkle paper! You get the idea.
Customized cardboard cutouts are another useful packaging insert you can brand. Luckily, most companies that create custom packaging can whip these up for you at a low cost. On top of securing your contents, printed cardboard cutouts are a great opportunity to reinforce your brand with a simple logo or slogan.
Lastly, stickers are an inexpensive but powerful marketing tool. People love them! Customers feel like they’re getting added value when they see branded stickers inside their package…and isn’t added value always worth it? If you need some help getting started, our favorite company for creating branded stickers is Sticker Mule.
Include Promotional Inserts and Personalized Notes
Another one of our favorite ways to build brand loyalty is to include promotional inserts such as discount cards, referral codes, and sales announcements inside your packaging. This is what keeps customers coming back time and time again…and it can also lead to new customers! Slapping your logo on promotional inserts doesn’t take long, and it has the potential to pay lots of dividends for your business.
Another trick is to include personalized notes inside your packaging. This might seem like a lot of work at first, especially if you decide to keep your fulfillment in-house. However, there are software solutions out there that you can integrate into your online storefront that automate this process for you. Each time a customer places an order, a personalized note will be generated! In our opinion, customer relationships don’t get any better than that.
Keeping Your Customers Happy is a Top Priority
Remember: it’s much more expensive to acquire a new customer than it is to retain a current one! Running a successful eCommerce business comes down to giving your customers an experience, and branding your packaging inserts is one of the best ways to do it. Trust us…it’s worth the extra cost.
Need some help finding a company to create your own branded packaging inserts? Head over to our Reviews page for recommendations on custom packaging companies, eCommerce platforms, fulfillment partners and more!