Built for sellers of unique, vintage, or custom-made goods, Etsy is a peer-to-peer online marketplace where millions of users buy and sell niche products.
Now a publicly traded company, Etsy’s popularity has skyrocketed since its founding in 2005. Customers love the variety of products, and sellers love plugging their items into a community of over 33 million buyers. However, the listing fees, payment processing fees and transaction costs are pretty high. On top of a $0.20 listing fee for each product, they charge a 5% transaction fee, as well as a payment processing fee of 3% plus $0.25. That can impact your bottom line if you’re selling a lot of products. Therefore, we think Etsy is best for niche sellers who aren’t really moving a TON of orders. Also, users have the ability to create a customized storefront (with a separate domain name) in addition to selling products in the marketplace. However, that’s not one of their strongest calling cards like other marketplaces such as Bonanza or Storenvy.
- Unlimited product listings
- Listings cost $0.20 each and remain live for 4 months
- Accept payments via Etsy Payments and PayPal
- Buy and print discounted shipping labels
- Browse more features
- Three subscription tiers with different perks and features: Standard (no monthly fee), Plus ($10/month), and Premium (launching in 2019)
- Use their mobile App to manage orders, edit listings, and instantly communicate with buyers from your mobile device
- Visit the Help Center on their website for support