eCommerce Software

Built for sellers of unique, vintage, or custom-made goods, Etsy is a peer-to-peer online marketplace where millions of users buy and sell niche products.


Now a publicly traded company, Etsy’s popularity has skyrocketed since its founding in 2005. Customers love the variety of products, and sellers love plugging their items into a community of over 33 million buyers. However, the listing fees, payment processing fees and transaction costs are pretty high. On top of a $0.20 listing fee for each product, they charge a 5% transaction fee, as well as a payment processing fee of 3% plus $0.25. That can impact your bottom line if you’re selling a lot of products. Therefore, we think Etsy is best for niche sellers who aren’t really moving a TON of orders. Also, users have the ability to create a customized storefront (with a separate domain name) in addition to selling products in the marketplace. However, that’s not one of their strongest calling cards like other marketplaces such as Bonanza or Storenvy.

Feature Overview:

  • Unlimited product listings
    • Listings cost $0.20 each and remain live for 4 months
  • Accept payments via Etsy Payments and PayPal
  • Buy and print discounted shipping labels
  • Browse more features


  • Three subscription tiers with different perks and features: Standard (no monthly fee), Plus ($10/month), and Premium (launching in 2019)
  • Use their mobile App to manage orders, edit listings, and instantly communicate with buyers from your mobile device
  • Visit the Help Center on their website for support
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3 Reviews5 of 5 stars

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  1. Jules

    Really like etsy but they kind of hit you with a lot of fees

  2. Adam R.

    I love selling on Etsy. I make custom T-shirts and hoodies. Sometimes it’s annoying to re-list a product after it’s taken down but it’s a small price to pay to be in such a thriving marketplace. I’m on the Plus plan and can pretty much run everything from the mobile app.

  3. Irina

    Found Etsy years ago and love all the weird, cool stuff you can get on it! Happy customer here


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