eCommerce Software

Built for sellers of unique, vintage, or custom-made goods, Etsy is a peer-to-peer online marketplace where millions of users buy and sell niche products.


Now a publicly traded company, Etsy’s popularity has skyrocketed since its founding in 2005. Customers love the variety of products, and sellers love plugging their items into a community of over 33 million buyers. However, the listing fees, payment processing fees and transaction costs are pretty high. On top of a $0.20 listing fee for each product, they charge a 5% transaction fee, as well as a payment processing fee of 3% plus $0.25. That can impact your bottom line if you’re selling a lot of products. Therefore, we think Etsy is best for niche sellers who aren’t really moving a TON of orders. Also, users have the ability to create a customized storefront (with a separate domain name) in addition to selling products in the marketplace. However, that’s not one of their strongest calling cards like other marketplaces such as Bonanza or Storenvy.

Feature Overview:

  • Unlimited product listings
    • Listings cost $0.20 each and remain live for 4 months
  • Accept payments via Etsy Payments and PayPal
  • Buy and print discounted shipping labels
  • Browse more features


  • Three subscription tiers with different perks and features: Standard (no monthly fee), Plus ($10/month), and Premium (launching in 2019)
  • Use their mobile App to manage orders, edit listings, and instantly communicate with buyers from your mobile device
  • Visit the Help Center on their website for support
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3 Reviews5 of 5 stars

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  1. Irina

    Found Etsy years ago and love all the weird, cool stuff you can get on it! Happy customer here

  2. Adam R.

    I love selling on Etsy. I make custom T-shirts and hoodies. Sometimes it’s annoying to re-list a product after it’s taken down but it’s a small price to pay to be in such a thriving marketplace. I’m on the Plus plan and can pretty much run everything from the mobile app.

  3. Jules

    Really like etsy but they kind of hit you with a lot of fees


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