Similar to a printing postage with a direct thermal label printer, a postage meter is a device that allows you to print postage at home or at your office. However, postage meters are a whole lot more than just printers. Postage meters come with scales built into them, allowing you to weigh your package or envelopes with extreme accuracy.
How Using a Postage Meter Can Benefit Your Small Business
Using a postage meter can save your small business a lot of time and money. Believe it or not, most small businesses aren’t weighing their shipments accurately! Therefore, they end up overpaying (or underpaying) for postage. It’s a common problem that we see all the time, especially for new E-commerce businesses. Postage meters take guessing out of the equation, so you end up paying for the EXACT the amount of postage that you need—no more, no less!
Additionally, they also reduce the likelihood of failed deliveries due to illegible addresses. Therefore, you save time that you would normally spend on returned shipments or reprinting shipping labels.
Pro Tip: You know how important it is to save money on shipping for your eCommerce business. Every dollar counts! Studies show that small businesses can shave off about 20% of their total shipping and mailing costs by using a postage meter. Just some food for thought.
How Can I Get My Hands on a Postage Meter?
The most common way to get your hands on a postage meter is to rent one for a monthly fee. We recommend going through a company called Pitney Bowes. Feel free to head over to their website and browse through some of the various options. If you’re new to the whole postage meter thing, we recommend that you check out Pitney Bowes’ SendPro C200. It’s a relatively inexpensive option for sending out both packages and regular mail.